Welcome to Ever & Ever Baby
a destination that celebrates parenthood. Evolving from being just an online store, we are a haven where parents can find everything they need for their little ones — from cherished, well-loved brands to delightful hidden gems—all under one roof.
Our Story
With over 35 years of nurturing experience ever & ever baby is a trusted companion in your parenting adventure. Our story began in 1988, when a small retail store in New Jersey became the birthplace of a vision to provide families with the finest baby products. Today, we proudly carry the legacy of Dream On Me, Evolur, and Hannah & Sophia, and our partner brands Barbie and Fisher-price, each brand curated for its dedication to quality, safety, and price.
At ever & ever baby, we create a welcoming space for all parents — from first-timers to pros. Our award-winning cribs, space-saving bassinets, and trusted mattresses combine luxury with affordability, so every family can find what fits.
Our Mission
This is simple: to continue expanding, innovating, and offering only the best for your family, one carefully selected product at a time.
Our Promise
A Legacy of Excellence
With over three decades of experience, we’ve grown with you, creating a bond of trust that spans generations of parents
Uncompromising Safety & Quality
Every product we offer is carefully crafted to exceed the highest safety standards and built to last — because your peace of mind is our top priority.
Affordability with Integrity
We believe that every family deserves access to premium products at a price that feels right. We strive to make luxury accessible, without compromising on quality or design.
Expertly Curated Selection
From timeless, trusted brands to new, exciting discoveries, we bring you only the best — with every need, milestone, and parenting moment in mind.
Rooted in Family
As a family-owned business, we understand the delicate balance of parenthood. Our values guide everything we do, helping us create products that are as thoughtful as they are beautiful.
Our Belief
We believe parenthood is a beautiful journey — full of love, challenges, joy, and constant discovery. That’s why we’re here to support every step, with thoughtfully curated products that grow with your family. Not just for today, but for every tomorrow.
Brands we Love
