Privacy Policy

At Ever & Ever, trust is not just a word—it’s a promise. We’re committed to respecting your privacy and being transparent about how we handle your personal information. This Privacy Policy explains how we collect, use, and protect your information when you interact with us, whether you’re browsing our Website, making a purchase, or simply reaching out.

Scope of This Policy This Privacy Policy applies to the website located at https://everandeverbaby.com (the “Website”), and to all phone, email, and mail communications related to customer service, order processing, and marketing. It does not apply to any third-party websites or services we may link to. We encourage you to review the privacy policies of those third-party sites separately.

By using our Website or providing information through any channel, you consent to the collection and use of your personal information as described in this Privacy Policy. If we make material changes, we’ll update this page so you’re always informed.

Why We Collect Your Information We collect personal information to provide you with a safe, efficient, and customized experience. Specifically, we use your information to:

• Process transactions and fulfill orders
• Communicate with you about your purchases, account, or inquiries
• Send promotional offers, newsletters, or updates you may find relevant
• Improve and personalize our Website, products, and services
• Prevent fraud, manage risks, and ensure compliance with legal requirements

What We Collect Depending on how you interact with us, we may collect:

• Contact details: name, email, phone number, shipping/billing address
• Payment information: credit/debit card numbers, billing info
• Account information: saved items, preferences, order history
• Technical data: IP address, browser type, device ID, access times
• Feedback: product reviews, survey responses, customer service interactions

Shopping with Us When you place an order, we collect and store the personal and payment information necessary to fulfill that order. If you create an account, we store your order history and preferences to make future shopping experiences faster and easier.

Browsing Behavior You don’t have to submit personal information to browse our Website. However, we may still collect limited technical data automatically, including:

• IP address
• Browser type
• Device and operating system
• Pages viewed and links clicked
• Time and duration of visit This helps us understand how users interact with our Website and make improvements accordingly.

How We Collect Information We gather information through:

• Direct submission: When you enter data during checkout, sign-up, or customer service inquiries.
• Automated technologies: Like cookies, server logs, and web beacons that collect browsing behavior.
• Third-party partners: That provide additional insights or services (e.g., fraud prevention, email list providers).

Cookies & Tracking Technologies Cookies are small files stored on your device that allow us to recognize you and remember your preferences. We use:

• Session cookies (temporary and deleted when you close your browser)
• Persistent cookies (remain until deleted manually or expire)
• Third-party cookies (analytics and advertising partners) You can control cookie preferences through your browser settings. Please note that disabling cookies may limit some Website functionality.

Web Beacons & Tags We use pixel tags, JavaScript tags, and clear GIFs in our emails and on our Website to:

• Track engagement
• Monitor marketing campaign performance
• Understand user interactions with content These tools may be implemented through third-party service providers.

Server Logs & Search Queries Our servers may automatically log activities like search queries and browser requests. These logs help us understand how the Website is used and can support technical diagnostics and maintenance.

Surveys & Feedback Forms We may ask you to complete surveys or feedback forms to help us improve your experience. Participation is voluntary. If we use the information for purposes beyond this Privacy Policy, we’ll make that clear when you respond.

How We Use Your Information We may use the information we collect to:

• Fulfill and manage orders, payments, and returns
• Improve customer service and Website functionality
• Customize your experience and provide tailored content
• Send service-related announcements and marketing communications
• Detect, investigate, and prevent fraud or security issues
• Conduct internal research and analytics
• Comply with legal obligations, court orders, and regulatory inquiries
• Support business operations such as a merger, acquisition, or sale

Information Sharing We may share your personal information with trusted third parties, including:

• Payment processors
• Hosting and IT infrastructure providers
• Email and SMS marketing platforms
• Analytics and ad tracking providers
• Legal and accounting professionals
• Law enforcement or regulatory bodies when required These third parties are only given access to the data necessary for their functions and are bound to protect it.

Your Privacy Choices You have choices about how your data is used:

• To unsubscribe from promotional emails, click the link in any email or contact us.
• To update or correct your information, log into your account or reach out to us.
• To opt out of data sharing for marketing purposes, contact us at:

Email: reachus@everandeverbaby.comMail: Ever & Ever, Inc., 45 Veronica Ave, Somerset, NJ 08873

Children’s Privacy Our Website is not intended for children under 13 years old. We do not knowingly collect or store personal data from children. If you believe your child has provided us with information, please contact us immediately.

California Privacy Rights If you’re a California resident, you have the right to request details about how we share personal information with third parties for direct marketing. To submit a request:

Email: reachus@everandeverbaby.comMail: Ever & Ever, Inc., 45 Veronica Ave, Somerset, NJ 08873

We will respond within 30 days with a form that enables you to opt out of third-party marketing disclosures.

International Visitors Our servers are located in the United States. If you’re accessing our Website from outside the U.S., you acknowledge that your data will be transferred and processed in the United States, where data protection standards may differ.

If you have any questions or concerns about this Privacy Policy or how your information is handled, we’re here to help. Please reach out to us at reachus@everandeverbaby.com.